My Classy Cosmetics Supermarket...

I   can’t resist the temptation of purchasing cosmetics especially when in Sephora. 
It's like a supermarket for cosmetics...with a touch of classiness....

Sephora is like a supermarket for c

History...

Step into a world of enchantment and discover a treasure trove of beauty 

within each 

Sephora store! 

Founded in France in 1969, 

this chain of cosmetics and perfumes, has been part of the LVMH group since 1997. 

The store's unique name, Sephora, 

is a blend of the biblical name of Zipporah 

(Moses's exceptionally beautiful wife) 

with the ancient Greek term for "pretty", Sephos.

Today, 

Sephora is a unique place that brings beauty within everyone’s reach. 

It is a unique concept that reinvents the desire to live and dream about beauty every day. 

It excels at finding creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice that hits the target every time. 

It offers total freedom to walk in, feel, dream, have fun, experiment and leave without feeling obliged to make a purchase. 

It stimulates emotion by initiating the pleasure of learning, combined with the discovery of a place, an atmosphere and an attentive ear. 

With its original products, avant-garde services and innovative communication, 

Sephora constantly celebrates audacity whilst paving the way for modernity.

To enter a Sephora shop is to discover the latest trends, 

play in one’s free time, experiment with perfumes, 

meet up, 

fall in love with a lipstick, 

ask for the moon, 

surrender yourself to fantasies… 

and feel happy.

For the epitome of beauty at the best price, 

think Sephora! 

An audacious brand with thousands of products, 

Sephora enriches its range every year by adding to meet the demand of our valued customers.

In its quest for pleasure and beauty, 

Sephora has developed a made-to-measure brand that is recognizable for is affordable prices, as well as for its efficient formulas, spectacular designs and commitment to superior quality. 

The proof? All of the brand’s products are tested in independent laboratories that strictly comply with worldwide cosmetic regulations. 

They also conform to environmental, social and ethical charter.

source from Sephora website...

Historical Background

1970: 

• Creation of the first Sephora Store by the English group Boots on Rue de Passy, Paris, France.

1979: 

• Creation of the perfumery concept, Shop 8 by Dominique Mandonnaud.

1993: 

• Shop 8 (11 stores) acquires the chain Sephora (38 stores) from Boots.

1995: 

• Creation of the Sephora brand, based on the color wheel and an iconic line of bath products.

1996: 

• Opening of Sephora Champs Elysees (1500 square meters). 

The store represents the culmination of the concept of freedom in beauty (the counters are open with self-service products). This is the flagship store of the brand.
 - Been here December 2012

1997: 

• LVMH acquires the chain Sephora (53 stores, France and Luxembourg) from Dominique Mandonnaud.

1998: 

• Expansion in Europe with the opening of stores in Poland, Portugal, Spain and Italy.

October 1999: 

• Opening of Sephora.com USA. Considered the gold standard in online sales of cosmetics, this site is now the premier Sephora store in the USA in terms of revenue.

July 2000: 

• Opening of Sephora in Greece.

January 2007: 

• Opening of first Sephora store in the GCC in Bahrain.

2007: 

• Opening of further Sephora stores in UAE, KSA, Qatar, and Oman.

September 2007: 

• Opening of Sephora in Turkey.

September 2008: 

• Opening of Sephora in the Netherlands.

December 2008: 

• Opening of Sephora in Singapore.

July 2009: 

• Sephora opens its biggest store in Asia in Singapore, at the ION Orchard. 
• - Been here early June 2013

May 2011: 

• Sephora Malaysia debuts flagship store at Starhill Gallery.
•  -  my favorite outlet.

2011 - second outlet opened at  SURIA KLCC. Sephora’s unique, open-sell environment features over 200 classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, bath & body and hair care, in addition to Sephora’s own private label. Sephora aims to deliver a new shopping experience that encourages its beliefs of Excellence in retailing,Freedom to choose, Emotion evoked via the exciting product range and an Audacity that constantly surprises the customer. Covering more than 6,000 square feet in size, the store carries the world’s leading beauty and makeup brands, such as Clinique, Dior, Estee Lauder, Lancome as well as some of the coolest and most cutting-edge brands like Amazing Cosmetics, Bare Minerals, Urban Decay and Sephora private label collection. Sephora’s easy-to-wander environment is a wonderland for beauty junkies and newbies alike. It embodies a unique personality that is hip, fun, cool, interactive, sophisticated and committed to carrying beauty and cosmetic brands with efficacious formulas, spectacular colours and superior quality. The quintessence of beauty at the best price!! - selalu juga singgah sini... 2013 Another newly opened store is at Paradigm Mall (Malaysia) - been here once.. best juga.. Nak cari classy cosmetics  (one stop center)... visit Sephora outlets at: Sephora Starhill,  Starhill Gallery,  181, Jalan Bukit Bintang,  55100 Kuala Lumpur. Sephora KLCC, Lot C22 Concourse Floor,  Suria KLCC,  Kuala Lumpur City Centre, 50088 Kuala Lumpur.  Sephora Paradigm Mall,  Lot 6&7,  Upper Ground Floor, No. 1, Jalan SS7/26A,  Kelana Jaya, 47301 Petaling Jaya Selangor. The best part is that you get rewarded for all your purchases with SEPHORA WHITE CARD - your ticket to beautiful rewards. Take Note Please : Membership is FREE with every purchase made.... Thanks to your Sephora Card, you can earn points with every purchase! With every 250 points accumulated , you'll be entitled to a 10% discount voucher for your next purchase! All the more reasons to give yourself a treat! The Sephora Card is your ticket to endless benefits and privileges!  In addition to the 10% discount voucher with every 250 points, you'll have access to the following: ▪ Special discounts or gifts for card holders ▪ Special birthday surprises ▪ Get updated on the latest in beauty innovation ▪ Be invited to special Sephora events ▪ Plus much, much more... Getting onboard the Sephora Loyalty Program is quick and easy! With any purchase at our stores, you can sign up and join! Simply approach our friendly Beauty Advisors for more information. The Sephora Loyalty Program is currently available in Malaysia & Singapore. Earn your points in either or both countries to enjoy the same benefits! Accumulation of points applicable accross all Sephora stores in these countries. * See conditions specified on the 10% discount voucher Sharing is caring